Digital marketing has taken momentum in the millennial era. As such, a lot of people are now connected throughout the world. The results gave a more comprehensive market range since the global market opened to all spheres of people. The move has led many real estate agents to incorporate the digital component of their sales and marketing strategies.
Having video content on your website ensures you have more listings. As a result, you generate higher conversion rates. Most agents have been able to create video content highlighting more features, enabling them to drive more sales and strengthen their personal brands. Therefore, it is paramount for real estate agents to incorporate video content into their presentations to persuade the client to close a deal.
Videos offer an artificial concept of the real thing. A video provides a glimpse of what to anticipate even before arranging a site visit. And what features the house carries right from the onset. With the current upgrade, the quality of videography and 3D features offer a closer look at almost the reality on the ground.
Well-made property videos, whether shot under aerial perspective or using a drone or perhaps a virtual tour recorded using a phone, are valuable resources that can help real estate agents sell their ideas quickly to their potential clients. Sieving through the sales funnel will be easy as those who will be interested will, at the first instance, have a virtual picture of what they are about to engage in. Such videos showcase properties and features in detail and offer far more satisfying results than those from a textual description or photo.
According to scientific research, human minds process visuals faster than text. A quick video makes it easier for agents to spread their message globally. Roughly 95% of Realtors attest that video content has become a helpful marketing tool and has helped their clients better understand the property on offer. Videos are easily consumed faster than text or photographs. As a rule of thumb, the target market plays a more significant role in absorbing the content you are offering. The millennial era represents a more substantial percentage of property buyers. In addition, they are going for the high-end, sophisticated design and luxurious houses due to their ambitious approach, unlike the pre-millennials who are risk averse and prefer to start small and grow gradually.
Videos’ contents are quick in capturing the viewers’ attention. With the social media platform’s opening, viewers can share them within their networks. Even the platforms themselves have been designed for ease of sharing. Chris D. Bentley, a real estate broker in Dallas, is known for his property listing videos featuring several well-shot interior and exterior features of the house along with drone footage.
So whether you are looking into creating a video to engage small, medium-class, or high-end customers to get their new homes, it’s paramount to ensure that the tapes contain all the features to support your selling strategy. From expert tips to indoor and outdoor property tours, videos can establish a real estate agent in the industry.